Travel Tips

3 Hotel Marketing Gimmicks Travellers Should Be Aware Of

Booking hotels and trips became standard in the past 10 years. Both budget and luxury travellers are making reservations online with ease and confidence.

As the online travel is getting more saturated and competitive, hotel marketing teams and online tour operators are constantly looking for new tricks to increase their sales and revenue online.

E-commerce and hotel marketing expert Daniel will share 3 common gimmicks and bad practices often used by hotel marketers in order to attract more business.

1, Overpromising

The most common of all. Sometimes mediocre hotels are tempted to show a false image and display the hotel to be better than it actually is. Beautiful photos, fancy descriptions and a slick website can often lure careless travellers to fall for this trick but with some basic research and knowing the red flags, these can be avoided.

What to look for?

  • Check out the reviews on Tripadvisor. Everything under 80% should be avoided.
  • Look at the photos carefully. Most of the time you can find signs of retouches and editing.
  • Compare their rates with their star rating. If it`s too high then there must be something wrong.

2, Non-existent facilities and fake location

While location is utmost important when choosing a hotel, facilities play a significant role in the decision making process as well. Hotel marketers are also aware of this and some tend to fake information to inflate the projected value and their rates accordingly.

What to look for?

  • Make sure that all highlighted facilities are on site and not “nearby”
  • Check out the hotel address on Google Maps. “2 minutes away from the beach” can mean 2km.

3, Pretending to be luxury or “superior”

Luxury has become a marketing buzzword in the past years. Most hotels like to describe their rooms, service and facilities as luxurious while in reality there is nothing that would qualify to be luxury.

It applies mostly to high-end 3 star and midrange 4 star hotels who try to increase their rates after a recent refurbishment. This trick works exceptionally well on middle class travel markets who want to get the best value for money and luxury is an obviously appealing offer.

Stay away from any 4-star or 3-star hotel that offers luxury at inflated rates, those hotels are not rated to be 4-star or 3-star by accident.

What to look for?

  • Only 5-star or boutique hotels can clarify to be luxury
  • Luxury starts from $250-$300 / night
  • Check out the reviews

While misleading advertising is getting more common, one can choose and book hotels safely with these simple advices.

Thank you for Daniel from dCommerce ( for sharing these hotel marketing tricks, we hope you will find these insights and tips useful while booking your next holiday.